The tin packaging design of a product directly affects the number of products sold and the popularity of the product. Therefore, the exquisite packaging of the product is very important. Tin box packaging design is a complex process that requires designers to balance many very specific requirements and fuse them together to make a finished product. This may require a lot of iterative design, but in order to help customers solve problems in the first place, we have listed a few suggestions, which include important rules for the design of tin packaging. Propose the correct color scheme for your product audience and product positioning. Read on to find the box that fits your product.
1. Position your customers
This is perhaps the most critical point you need to keep in mind, regardless of your demographics, be sure to check back to see if image selection, color combinations, and wording match your target market. If you are selling children's confectionery, please make sure that the packaging is designed for parents and children's preferences and safety factors! The packaging for children is mostly bright and colorful, with soft bubble writing fonts.
2. Simplify the packaging and give it personality
Don't overuse too many colors, too many conflicting fonts on any product packaging, and don't oversaturate text in typography. On the contrary, less is more, and concise colors and words are more attractive. In short, color and text should not be confusing in the appearance of the package. If you make the packaging too complicated, it will be difficult for the target customer to understand the meaning and use of the product. When passing the product, potential customers can intuitively understand the contents of the package without having to pick up the product and inspect it thoroughly; the entire surface should ensure clarity. Moreover, due to the existence of peer products, unless it is a true niche product, it is necessary to make the packaging easy to identify and distinguish, and the unique properties make you stand out from the fierce competition.
3. Select the color of the box
When customizing the colors on your packaging, there are a few points you should follow:
a. Make sure that the packaging color is consistent with the brand's original color so that your product is immediately recognizable. As mentioned above, keep it simple and avoid using too many colors that don’t work together. Use contrasting colors in moderation.
b. Your color should be noticed-Some filtering on the most popular color choices in the product category. For example, coffee tin cans, there are several kinds of packaging with dozens of kinds, there are simple brown cardboard packaging boxes, fashionable packaging and patterned packaging boxes; the key is that the packaging is unique and attractive.
c. When choosing colors, please keep in mind the basic principles of color theory and the different meanings caused by various colors. Pay attention not only to certain ways of color combinations or contrasts, but also to the emotional effects they produce. A basic example is red, which is most often associated with energy, confidence, and claims